Vikram drives franchise expansion and operations across 240+ cities, onboarding partners and scaling live waffle stations for events. He keeps quality consistent from the first store to the newest.

Ananya heads product innovation, crafting everything from on-the-go Waff-wiches to celebration waffle cakes. She ensures every spread, premix, and seasonal launch stays true to the brand’s signature taste.

Founder of The Belgian Waffle Co, Rajesh built India’s No. 1 waffle brand from a single store in 2014 to 750+ outlets across 240+ cities. He leads vision, brand strategy, and the relentless reimagining of the waffle.