Meet The Team
The People Behind India's No. 1 Waffle Brand
Since 2014, we've grown from a single idea into 750+ stores across 240+ cities — powered by a team obsessed with reimagining the waffle.
Our Story, Our People
The Belgian Waffle Co began in 2014 with a simple belief: the waffle deserved to move with you. From quick on-the-go Waff-wiches to celebration cakes, every product is shaped by a team that takes craft seriously and fun even more so.
Behind every store, every shake, and every live waffle station is a group of people who care deeply about consistency, flavour, and the moment you take that first bite. We're builders, dreamers, and waffle perfectionists.
What We Stand For
We believe great food and great teams go hand in hand. We hire for passion, train for excellence, and celebrate the people who help us grow from one waffle to millions.
Whether you're flipping waffles at the counter or building the brand from the back office, you're part of a movement that's redefining indulgence across India.
Vikram Shah
Role / title: Director of Franchise & Operations
vikram.shah@belgianwaffleco.com
https://www.linkedin.com/in/vikram-shah-franchise
Vikram drives franchise expansion and operations across 240+ cities, onboarding partners and scaling live waffle stations for events. He keeps quality consistent from the first store to the newest.
Ananya Mehta
Role / title: Head of Product & Menu Innovation
ananya.mehta@belgianwaffleco.com
https://www.linkedin.com/in/ananya-mehta-foods
Ananya heads product innovation, crafting everything from on-the-go Waff-wiches to celebration waffle cakes. She ensures every spread, premix, and seasonal launch stays true to the brand's signature taste.
Rajesh Baldha
Role / title: Founder & CEO
https://www.linkedin.com/in/rajesh-baldha
Founder of The Belgian Waffle Co, Rajesh built India's No. 1 waffle brand from a single store in 2014 to 750+ outlets across 240+ cities. He leads vision, brand strategy, and the relentless reimagining of the waffle.